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Jiangsu Snow Leopard Household Chemical, apparently a company with fingers in many pies, is claiming to have registered 42 trademarks relating to xuebao – Chinese for ‘snow leopard’ – including for electrical products.The firm, which as the name suggests is mainly in the business of selling household items like toothpaste and soap, wants 500,000 yuan (£50,000) in damages and a public apology from Apple, according to Beijing-based consultancy Marbridge Consulting.