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CIAPC, the anti-piracy group that has successfully forced ISPs in Finland to block The Pirate Bay, has threatened to sue the ISPs themselves over alleged TV show piracy. Local ISPs such as Elisa and TeliaSonera offer cloud services where their customers can store TV shows for later viewing over the Internet. CIAPC says the services fall outside the scope of private copying “fair use” and therefore require a license to operate legally. The ISPs are ignoring demands to shut down the services and now face legal action.For decades TV companies lived in the moment, transmitting TV shows at a certain time and date and expecting their customers to adapt to their predetermined schedules. Be around when the show airs, be around for the repeat, or miss it forever, the business model used to dictate.Technologies such as VHS and more recently home hard disc recorders went some way to bridging the accessibility gap but these days customers increasingly want everything “on demand”, at a time and place of their choosing, not one dictated by a TV company.To fill this gap in the market, some ISPs such as Elisa and TeliaSonera in Finland are offering their subscribers personal cloud storage. As a TV show is aired it is recorded to the customer’s cloud account, ready to be watched over the Internet at a more convenient time.The ISPs and their subscribers appear to be happy with the convenience of the services but perhaps unsurprisingly they are now coming under attack from rightsholders.CIAPC, the anti-piracy group that successfully forced ISPs such as Elisa, TeliaSonera and DNA (around 80% of the Finnish Internet market) to block The Pirate Bay, insists these services are illegal and should be shut down.“Storage services for TV shows are currently offered by around twenty companies, including major Internet service providers such as Elisa and TeliaSonera,” CIAPC explain. “None of the companies have licenses for the services. This is significant, because the issue concerns around 100 million euros worth of commercial services.”The timing of the threats appears to be linked to an announcement last week that the operators of TVkaista, a company offering similar services, had been charged for illegally offering the content of several TV companies without permission.