A US government study recently revealed some interesting facts regarding consumer data usage plans put forward by some of the big ISP companies.
http://arstechnica.com/business/2014/12/data-caps-limited-competition-a-recipe-for-trouble-in-home-internet-service/The US Government Accountability Office (GAO) warns in a new report that Internet service providers could use data caps to impose higher prices on consumers, especially in markets where ISPs face little competition.
ISPs have argued that consumers could benefit from caps or “usage-based pricing,” because consumers who use small amounts of data would pay less than customers who use a lot more, however, providers could use UBP as a means to increase their profits which could result in UBP having negative effects, including increased prices paid by consumers, reductions in content and applications accessed by consumers, and increased threats to network security.”
The GAO pointed to a 2012 study that suggested consumers might forego automatic security updates to reduce data usage.
As always, give a monopoly to anyone and they get even greedier.