This kind of thing has been going on for a while now; "Love in teh Bordon pavillion, it's System ofa Down! Sponsored by Pepsi! They gave us the cool patato-shaped bass that we're breaking the headstock off of tat the end of hte show becasue we're filthy rich bastards who don't appreciate our fans, what it took to get us to this position, people less successful than us, or the fine craftsmenship of the instruments! Because what we do have is lots and lots of *money*!" I start that over? i think I may have edged, jsut slightly, intoeditorializing. Anyway, as I was saying before oyu started me off on that tangeant, as far as I can tell all that's different is that they're offering the live tracks for free, which a lot of bands do either officially or unofficially (by allowing bootlegs to be traded on etree or making soundboard recordings available or what have you). But corporate sponsorship of tours has been going on for a while now.