It seems there is more depth to the youtube agenda than was previously thought.
http://money.cnn.com/2006/12/08/magazines/business2/youtube_piracy.biz2/Barely two months ago pundits were predicting a litigation explosion for Google and its new YouTube video-sharing unit. But look what's happening instead.
As part of a deal, CBS agreed to offer free video clips for downloading. In return, the media company gets to sniff around YouTube for any content bearing its copyright. CBS can then choose between removing the offending clips or getting a cut of the revenue YouTube generates from any advertising linked to the clip.
The result? By Thanksgiving, CBS had uploaded 300 clips that caught the attention of nearly 30 million pairs of eyeballs. More than 35,000 consumers have subscribed to the free channel. More importantly, the shows that CBS was pushing online suddenly became bigger hits on regular old television too.
Take David Letterman. The late-night talk show host gained an extra 200,000 viewers shortly after his YouTube debut. Craig Ferguson, host of The Late Late Show, saw his audience increase by seven percent - all in a little over a month.
It seems what could have been a disaster for YT is turning around some of the more entrenched opponenets who can earn money from what goes around for free on most p2p nets, cant be all bad and i I hope that once and for all the connection between hearing music and purchasing more is found to be rooted in reality, something the recording industry"experts" have always tried to deny.
