Limewire To Advertise Amongst Search Traffic ?

[GhostShip]

Whats next for limewire users ?

http://www.p2p-blog.com/item-405.html

Limewire CEO George Searle opened his keynote at the P2P Advertising Upfront LA event earlier this week with an unexpected observation. Searle told the audience that there is no growth in the online music market. Market researchers actually would expect music downloads to go down by seven percent over the next five years. Paid search on the other hand would grow by 132 percent

Searle told the audience that Limewire gets about seven million new downloads per month, and its users generate a total of five billion searches per month, which supposedly puts it in the same league as Google itself
The obvious difference between those search engines and Limewire is that Limewire doesn't monetize its search traffic at all.

The company wants to change that with contextcual advertising that is similiar to Google's Adwords - text based ads that are clearly seperated from, but related to the actual search results. Searle showed a slide with what I suppose was a mockup of the client, and the ad placement pretty much looked like it does on Google right now: Two text ads on top of the search results, three or four on the side.

Not exactly a new idea but perhaps they are grasping at straws atm due to legal concerns ?

[Lagerlout666]

Would certainly give them some extra revenue to keep fighting back, Not a bad idea i suppose.

[GhostShip]

It may sound like that Tiny but what with fake results and then advertising what sort of user experience are Limewire users likely to obtain ?

Quality of service is more important than Limewires financial survival, lets hope they cease this "watering down the beer" approach before they lose their userbase.