This is just an alert folks of something I felt you may wish to be aware of, so without further ado heres the info
http://news.bbc.co.uk/1/hi/technology/7280791.stmTwo respected privacy campaigners have praised the user protection measures of a controversial online advertising system about to be deployed in the UK.
The tools, developed by US firm Phorm, track users' online surfing habits.
BT, Virgin and Talk Talk have signed up to trial the technology.
Campaigner Simon Davies said: "We were impressed with the effort that had been put into minimising the collection of personal information."
Mr Davies and Gus Hosein were invited by Phorm to assess its privacy protection measures.
The two work with campaign group Privacy International but their work for Phorm was done as part of a new privacy start-up, 80/20 Thinking Ltd.
Phorm has said its tools anonymise the data it collects and that users can opt out via their Internet Service Providers (ISPs) at any stage.
But almost 1,000 people have signed a Downing Street online petition saying the system, called Webwise, breaches customers' privacy.
The Information Commissioner's office has said it has contacted Phorm to find out more information about how the system works.
There has also been criticism that the ISPs have signed up to work with a company that was accused of pushing spyware while it was trading under the name 121Media.
The company distributed a pop-up advert system called PeopleOnPage which collected broswing habits in order to target adverts.
I leave you to draw your own conclusions as to how any ISP thinks they will be helping their customers when its clear generating more revenue for themselves by selling your surfing habits to a third party company is all thats going on here.
Its all in the way they sell it :roll:
