Update on this situation for you folks
http://news.bbc.co.uk/1/hi/technology/7291637.stmCampaign body the Open Rights Group (ORG) has called for further detail on the workings of ad system Phorm.
Some campaigners believe there are unanswered questions about how Phorm works, following a number of question and answer sessions the company has done publicly and with the media.
Is intercepting traffic in this manner an offence under section 1 of Ripa (the Regulation of Investigatory Powers Act)?"
There is concern that the interception of users web surfing data may contravene Ripa, which makes the interception of any transmission across a public telecommunication system illegal without the explicit consent of users.
A Home Office internal review of Phorm's legal standing, which was e-mailed to a security website, seemed to suggest that the interception of people's web surfing habits was legal as long as users had given their consent, which also included agreeing to new terms and conditions.
I know what I will be doing if they introduce this system, turning it off, its one thing to ask folks to pay for using their services but when they are utilising their customers to generate more profit for themselves and not passing a percentage back to those helping to generate it you have to draw the line, this is of course taking it for granted that your privacy will be safe, something no one has yet been able to prove openly.
