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WinMX World :: Forum  |  Discussion  |  WinMx World News  |  Phorm Legal Only Under Strict Guidlines UK Govt Announces
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Author Topic: Phorm Legal Only Under Strict Guidlines UK Govt Announces  (Read 517 times)

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Offline GhostShip

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Phorm Legal Only Under Strict Guidlines UK Govt Announces
« on: September 16, 2008, 07:10:38 pm »
It looks like someone has been spending their cash wisely with the politicians again.

http://news.bbc.co.uk/1/hi/technology/7619297.stm

Quote
The government has outlined how a controversial online ad system can be rolled out in the UK.
In response to EU questions about its legality, it said that it was happy Phorm conformed to EU data laws.
But any future deployments of the system must be done with consent and make it easy for people to opt out.

The European Union had demanded clarification about the system which tracks web habits in order to provide better targeted ads.
The controversy over the Phorm ad-serving system blew up following revelations that the system had been trialled by telecoms firm BT without the consent of users. Critics say this agreement was notably absent in the first two trials conducted by BT.

The City of London police is currently investigating the trials, following a dossier of evidence handed to it by angry users.


As long as the police are not undermined by retrospective legislation there will definitely be a case to answer here under the EU and UK regulatory guidlines in existence at the time of the illegal web trials, lets hope some of the selfish and greedy corporate heads  roll.


WinMX World :: Forum  |  Discussion  |  WinMx World News  |  Phorm Legal Only Under Strict Guidlines UK Govt Announces
 

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