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Even though the album was available for free on BitTorrent tracker sites everywhere, fans purchased the album from the online retailer in droves.In a surprising feat which the RIAA claims is impossible with illegal file-sharing, NIN's "Ghosts I-IV" was announced as being Amazon's top selling MP3 album of 2008.What makes it so amazing is that NIN frontman Trent Reznor personally uploaded "Ghosts I" to The Pirate Bay and private BitTorrent tracker site What.cd."Now that we're no longer constrained by a record label, we've decided to personally upload Ghosts I, the first of the four volumes, to various torrent sites, because we believe BitTorrent is a revolutionary digital distribution method, and we believe in finding ways to utilize new technologies instead of fighting them," he wrote.In addition, he offered it all up under a Creative Commons license so that listeners were free to mix and share NIN's work.
....it certainly looks like a business model the RIAA should be looking at....