According to a news release from the FCC, the FCC announced a settlement that resolves the investigation into Verizon for its use of unique identifier headers (UIDH), better known as “supercookies”, which were inserted into customers’ mobile traffic without their consent or knowledge.
“These unique, undeletable identifiers – referred to as UIDH –are inserted into web traffic and used to identify customers in order to deliver targeted ads from Verizon and other third parties.”
Subsequent to this investigation and settlement, Verizon will now “[notify] consumers about its targeted advertising programs, … obtain customers’ opt-in consent before sharing UIDH with third parties, and will obtain customers’ opt-in or opt-out consent before sharing UIDH internally within the Verizon corporate family.”
Not only will Verizon change its policies, but it will be fined $1.35 million.
https://www.deepdotweb.com/2016/03/13/verizon-fined-1-35-million-use-supercookies/
