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Wiley believes individuals have been locked out of mainstream media distribution, especially independent artists, videographers, and musicians who are looking to enhance their visibility, and have in his view, actually become paranoid of any commercial entity that would seek to help them achieve that goal. "If we start looking for funding and profit," added Wiley, "we're going to spend half of our time looking for more funding and more profit. I think that's going to hamper our particular goals of starting an independent media revolution on the Internet. We feel that changing the way that media distribution works is a sufficient goal. If we can achieve our goal, that's good."
We wanted to create a film to be enjoyed by fans around the world. Revelations was also created to give artisans and craftsmen the chance to showcase their work, allow all those involved a chance to live the dream, and maybe - just maybe - open the eyes in the industry as to what can be done with a small budget, dedicated people, and undiscovered talent.
John Buckman does not consider himself a revolutionary. Splitting all album and licensing sales with musicians 50-50, letting artists maintain the rights to their music, and allowing customers to hear an entire album before purchasing it seemed perfectly sane to Magnatune's founder and chief executive. Magnatune's musician- and consumer-friendly policies are rare, according to Buckman, and his actions at his Berkeley-based online record label have forced the Recording Industry Association of America to take notice