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You can't stop peer-to-peer file sharing, so the best route to combat it is to subvert it," revealed Tom Arundel, sales and marketing director at Introversion."We will release a version of our game that looks like it's been hacked at the same time as a pirated version gets out," he said."Our version looks like the real game, but is in fact a demo. After the third time of downloading the demo, the P2P user will be very, very frustrated, and will do one of two things - give up or buy the game from us.We subverted the Bit Torrent network for Darwinia very successfully this way," he revealed.Arundel believes that trying to stop piracy and peer-to-peer sharing is a failed fight. "Rather than attack the cause, it's better to attack the symptoms," he said.