Was similar Down Under till the Government stepped in and said everybody anywhere must have equal access. Did not quiet work out equal, but broadband spread a lot further and alternatives to broadband were made to be the same price as what you would pay for broadband in a major city.
Some country areas now have satellite at the same cost as a basic broadband service in a city. Cities still are better, with ADSL2 and cable with speeds up to 28 meg, but the minimum standard was set at an equivalent of 256/64 DSL.
I already had broadband access, but my ISP prices dropped a lot.