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The UK's largest broadband supplier has called for the industry to be clearer about how it advertises net speeds. BT Wholesale, which supplies eight million people, said many customers were disappointed by the mismatch between advertised and actual speeds. An independent survey found that 15% of people who bought eight megabit per second packages actually got the speed.The industry needs to join together with Ofcom to agree a set of principles as to how these messages should be communicated and advertised so that the understanding with the consumer is as accurate as it can be." Ofcom is currently reviewing the way broadband is marketed to consumers.
