Nokia has appointed Microsoft business manager Stephen Elop as its new chief executive.
Mr Elop will replace the outgoing Olli-Pekka Kallasvuo, who was a lifelong Nokia employee and has been chief executive since 2006.
The appointment may mark a sea-change in culture at the top of the Finnish mobile phone giant.
In July, Nokia reported a 40% slump in second quarter profits, as it struggled to break into the smartphone market.
Mr Elop, who will take up his new position at Nokia on 21 September, is currently the head of Microsoft's Business Division.
Prior to working at Microsoft, he has also held senior positions at Juniper Networks, Adobe Systems and Macromedia.
"The Nokia board believes that Stephen has the right industry experience and leadership skills to realise the full potential of Nokia," said Nokia chairman Jorma Ollila.
"His strong software background and proven record in change management will be valuable assets as we press harder to complete the transformation of the company."
Also see http://www.cnbc.com/id/39092083
Higher profits can mean poorer products or higher prices ..... We'll see.