http://www.theregister.co.uk/2011/04/28/apple_icloud_rumour/Apple has reportedly bought the iCloud.com domain name for $4.5m.
According to Gigaom's Om Malik, who cites a source familiar with Sweden-based former iCloud.com owner Xcerion, the transaction took place recently.
To add fuel to the rumour, Xcerion's storage-as-a-cloud service recently morphed into a new domain name of CloudMe.com. The firm made the online moniker switch on 5 April, but Whois records still show Xcerion as the owner of the iCloud.com domain. Similarly, typing iCloud.com into a browser's url field currently redirects surfers to CloudMe.com.
Xcerion also currently owns the iCloud trademark.
In recent weeks, the Jobsian outfit has poached Microsoft's data centre general manager Kevin Timmons, in a move that clearly signifies Apple's plans to get serious about clouds. The company has also been readying its North Carolina data centre for action.
Bubblenote
CloudMe is certainly celebrating the rebrand by splashing its website with pictures of champagne and party hats - after all, $4.5m buys a lot of bubbles.
Somebody obviously thinks the cloud is going to earn them big bucks.