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WinMX World :: Forum  |  Discussion  |  WinMx World News  |  DRM Stunts Sales - New Study Confirms Facts

Author Topic: DRM Stunts Sales - New Study Confirms Facts  (Read 527 times)

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Offline GhostShip

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DRM Stunts Sales - New Study Confirms Facts
« on: October 13, 2011, 08:55:42 am »
We all know as customers that we don't like "trickware", products that you think you own but contain hidden control facilities or limited lifetimes, that are often not made clear at point of purchase, now yet another study confirms this.

Contrary to the traditional views of the music industry, removal of digital rights management (DRM) restrictions can actually decrease piracy, according to new research from Rice University and Duke University.

Marketing professors Dinah Vernik of Rice and Devavrat Purohit and Preyas Desai of Duke used analytical modeling to examine how piracy is influenced by the presence or absence of DRM restrictions. They found that while these restrictions make piracy more costly and difficult, the restrictions also have a negative impact on legal users who have no intention of doing anything illegal.
Their findings, which will appear in the November-December issue of Marketing Science, add to the ongoing debate about technology that limits usage of digital content.

If the media Cartels where actually interested in making improved profits its clear they would embrace the findings of such reports but as we all know most reports like this find their way into the executive dustbin and never, repeat never see a politicians desk, is it any wonder then that folks flock to use work-arounds hacks and patches to counter the illegitimate erosion of there un-championed consumer rights ?

WinMX World :: Forum  |  Discussion  |  WinMx World News  |  DRM Stunts Sales - New Study Confirms Facts

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