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Businesses that sell digital content to consumers should generally be responsible for providing refunds when services connected to that content fall below "quality standards" due to faults with the content, the Office of Fair Trading (OFT) has said.The UK's consumer protection regulator said that consumers should have a "right to reject" digital content even though that material is often bought under licensing conditions. It said that consumers should generally be able to obtain redress for faults with digital content from retailers, even in circumstances where the fault relates to related services that are provided by others.The OFT's views were contained in a document detailing the regulator's response (78-page/724KB PDF) to a Government consultation on reforms to the UK's consumer protection law framework."In general terms, we consider that the party with whom the consumer has contracted to supply the digital content (either themselves directly or through use of third parties such as a related service provider (RSP) should take responsibility [for ensuring that digital content is of a satisfactory quality once the related service has been performed]," the OFT said.Therefore it said consumers should be able to exercise their 'right to reject' with retail suppliers of digital content. It said that, generally, those suppliers should also be responsible for below standard related services they do not provide in circumstances where faulty digital content they supplied is to blame for those services not meeting the quality standards.