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While we reported a some minor tweaking to the traffic management policies of Virgin Media back in June, today sees the start of a roll-out of a set of changes that for downloaders should make the throttling back almost invisible. Downloaders who hit the 1 hour threshold will only see a 10% drop in speeds, and things only get slightly worse if you continue downloading and trigger the 2 hour threshold which has a 16% drop in speeds.The situation on the upstream side remains unaltered, which will suit most Virgin Media customers, as while cloud storage is becoming more popular generally this is a background activity.Traffic Management Policy for Virgin Media from 24th October Broadband Package XL30 XL60 XL120 Download speeds 30 Mbps 60 Mbps 120 Mbps Weekday 4pm - 11pm 4pm - 11pm 4pm - 11pm 1 hour threshold 2750 MB 3600 MB 5000 MB 1 hour reduction 10% 10% 10% 1 hour reduced speed 27 Mbps 54 Mbps 108 Mbps 2 hour threshold 3500 MB 4500 MB 6250 MB 2 hour reduction 16% 16% 16% 2 hour reduced speed 25.2 Mbps 50.4 Mbps 100.8 Mbps Weekend 11am - 11pm 11am - 11pm 11am - 11pm 1 hour threshold 2750 MB 3600 MB 5000 MB 1 hour reduction 10% 10% 10% 1 hour reduced speed 27 Mbps 54 Mbps 108 Mbps 2 hour threshold 3500 MB 4500 MB 6250 MB 2 hour reduction 16% 16% 16% 2 hour reduced speed 25.2 Mbps 54 Mbps 100.8 Mbps Upload speeds 3 Mbps 3 Mbps 12 Mbps Weekday 4pm - 11pm 4pm - 11pm 4pm - 11pm 1 hour threshold 900 MB 900 MB 2200 MB 1 hour reduction 50% 50% 50% 1 hour reduced speed 1.5 Mbps 1.5 Mbps 6 Mbps 2 hour threshold 1200 MB 1200 MB 2950 MB 2 hour reduction 65% 65% 65% 2 hour reduced speed 1.1 Mbps 1.1 Mbps 4.3 Mbps Weekend 4pm - 11pm 4pm - 11pm 4pm - 11pm 1 hour threshold 900 MB 900 MB 2200 MB 1 hour reduction 50% 50% 50% 1 hour reduced speed 1.5 Mbps 1.5 Mbps 6 Mbps 2 hour threshold 1200 MB 1200 MB 2950 MB 2 hour reduction 65% 65% 65% 2 hour reduced speed 1.1 Mbps 1.1 Mbps 4.3 Mbps Virgin Media is the last of the large broadband providers with a complex traffic management system and with these now relatively minor drops in speeds, it is going to be difficult for customers to judge whether its throttling or just plain old congestion with other users of the service and the wider Internet that are slowing down their downloads.Who knows, just maybe the poll we ran back in April 2013 has had some effect over at Virgin Media. In that poll 32.8% indicated that a 10% reduction was what they considered a moderate reduction in speed, following on from an ASA ruling the previous week. Another 23.8% indicated that anything below 20% was moderate, the suggestion therefore being that Virgin Media is now implementing traffic management that the majority of broadband customers will be happy with.