Please login or register.

Login with username, password and session length
gfx gfx
76778 Posts in 13501 Topics by 1650 Members - Latest Member: insider4ever June 23, 2024, 08:34:48 pm
WinMX World :: Forum  |  Discussion  |  WinMx World News  |  worried about the govt? worry about marketers

Author Topic: worried about the govt? worry about marketers  (Read 813 times)

0 Members and 1 Guest are viewing this topic.

worried about the govt? worry about marketers
« on: February 20, 2014, 05:19:10 am »

Your personal data and what you do in your day-to-day life are valuable to companies: it tells them how, where, and when to target you and to pitch their products. iBeacon is the latest consumer data goldmine for them, but will it be a privacy nightmare for you?

How iBeacon works

The fact that nearly everyone now carries a smartphone with them is good news for marketers. iBeacon technology relies on you having your iPhone in your pocket or purse to collect information about what you do when you shop.

iBeacon uses a low energy bluetooth signal to track your micro movement within stores (for example, whether you’re looking at the shoe display or the shirt rack). Imagine the blue dot that shows you where you are on any app that uses location (i.e. Google Maps), but with much greater location specificity.

Retailers equip their stores with small bluetooth-enabled devices that can detect visitors and track their actions through their smartphones. When aggregated, this data helps marketers to determine things like customer habits and the success of store layouts and merchandising.

iBeacon works with devices (iPhones, iPads, and iPod touches) with iOS 7 or later that have Bluetooth turned on. You can find the specifics on Apple’s site.

The dirty little iBeacon secrets: what Apple won’t tell you

What you’ll see: In some ways, the technology will make its presence known to customers. People entering stores with a smartphone may receive a notification, such as a thank-you or an indication of current promotions. The technology could also direct customers to sales and sections within the store, or send customers targeted notifications depending on what section of the store they’re browsing. Walking past the scarves? Here’s a push notification.

What’s beneath the surface. The reason marketers are in hot pursuit of this tech advancement is because of its ability to track customers’ slightest moves. The technology allows indoor, micro-location tracking throughout a store for “hypertargeted content delivery,” according to Swirl’s website. But while companies frame the technology as a service to customers, showing them deals and helpful shopping hints, iBeacon technology is a two-way information street: what the company really wants is to collect information about you.

The fact that you have a iPhone now opts you in to be tracked, and opting out may prove complicated, as Ben Isaacson explains in a post about iBeacon opt-out.

iBeacon follows a common theme in recent marketing technology: less oversight and control of when and where your information is being tracked.

Offline White Stripes

  • Core
  • *****
  • ***
  • Je suis aimé
Re: worried about the govt? worry about marketers
« Reply #1 on: February 20, 2014, 06:29:19 am »
iMglad i still have a working 'antique' cell phone.... this smartphone crap... esp iDevices are creepy

Offline GhostShip

  • Ret. WinMX Special Forces
  • WMW Team
  • *****
Re: worried about the govt? worry about marketers
« Reply #2 on: February 20, 2014, 09:08:06 am »
I dont use a mobile phone for this type of reason, I dont want to be tracked and enjoy my privacy, it does mean some sacrifices but its always been worth it.

WinMX World :: Forum  |  Discussion  |  WinMx World News  |  worried about the govt? worry about marketers

©2005-2024 All Rights Reserved.
SMF 2.0.19 | SMF © 2021, Simple Machines | Terms and Policies
Page created in 0.02 seconds with 24 queries.
Helios Multi © Bloc
Powered by MySQL Powered by PHP Valid XHTML 1.0! Valid CSS!