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Adobe Flash, one of the most controversial elements of the web, will be phased out by 2020, Adobe said Tuesday. Browser makers, including Microsoft and Google, simultaneously announced plans for a gradual phaseout over the next few years.Adobe said that enough progress had been made within open web standards like HTML5 that it was time to phase out Flash. "Adobe and Macromedia provided innovation to the web, through browser plug-ins, before the underlying web standards could support the interactivity and creativity our digital media publishers and consumers craved," the company said in a blog post. "By the end of 2020, we firmly believe that all of these required media capabilities and standards will be widely deployed and natively available to customers within browsers."
that seems a good reason to REQUIRE ads to be in flash.. then you don't go hunting add-ons to clean the web up.