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Something odd is happening to the music industry in the era of streaming.Age-old commercial strategies are being overturned as record companies big and small fight to adjust to the new technological reality.Nowadays, physical albums that might previously have shifted hundreds of thousands of units are not even being released because no-one thinks they will sell.
I prefer plastic in the hand with the option to rip to an mp3 player for my own personal usage against vague promises of continuity of service,
"The three majors live in a different world from us," says Mr McNay. "They have a different business structure, they have higher overheads. They're very much geared to finding the new Ed Sheeran.