It seems at least one well known name is cashing in on a non-label deal, that will see the revenues split between a mobile phone company and himself.http://news.bbc.co.uk/1/hi/technology/4652463.stm
Artists such as Andy Cato, whose band Groove Armada is known for hits such as Superstylin', see this as an opportunity to sell tracks to fans quickly, without relying on a record label.
As a solo artist, he is free to make his own music deals, although Groove Armada will continue to make records and tour together.
It means he will get a far greater share of the revenues, which will be shared with O2.
"With labels, it is impossible to calculate how much you get per song," he explained. "When you do, you weep."
Cato is going to offer two tracks a week for download to mobiles from Friday 8 July, costing £1 each.
This seems more like the way it should be in the digital age, its no longer necessary for talent to go to studios costing thousands of pounds per day to make decent music as technology has moved on in leaps and bounds, even in the 80,s there where artists that did most of their work in a home studio and sent the material to the studios for mixing and production, this can now all be done with the right software, bringing the new age of the musician who actually gets paid for their work, today and tomorrrow , not in 2 or 3 years if they sell enough albums.