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WinMX World :: Forum  |  Discussion  |  WinMx World News  |  Google Under Click Suit Seige
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Author Topic: Google Under Click Suit Seige  (Read 757 times)

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Offline GhostShip

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Google Under Click Suit Seige
« on: May 10, 2006, 04:44:56 am »
It seems some of the folks billed for fraudulant clicking activity are not happy with the refund offer google has made.

http://www.siliconvalley.com/mld/siliconvalley/news/editorial/14530012.htm

Quote
John Thys still hasn't figured out how much his company has paid Google Inc. for bogus sales referrals caused by ``click fraud'' -- a sham aimed at a perceived weakness in the Internet search leader's lucrative advertising network.
But Thys says he has uncovered enough of it to conclude that Google is trying to shortchange his company and thousands of other advertisers by offering refunds totaling $60 million to settle a lawsuit.
"It's almost like an insult that they expect us to take this token money,'' said Thys, director of Internet marketing for Radiator.com.

Google also expects to pay $30 million to the lawyers who settled the case on behalf of advertisers, raising the settlement's total value to as high as $90 million. Still, that's a fraction of the more than $10 billion in cash held by the Mountain View, Calif.-based search company.

Click fraud takes different shapes, but the end result is usually the same: Merchants are billed for fruitless traffic generated by scam artists and mischief makers who repeatedly click on an advertiser's Web link with no intention of buying anything
Meanwhile, independent studies assert that anywhere from $100 to $400 of every $1,000 stems from click fraud. If those estimates prove correct, Google might be on the hook for $1 billion to $5 billion in advertising refunds.

An Arkansas judge is expected to consider the proposed class-action settlement in late July.

An interesting story which is continued in depth at the link above, I suspect that a deal will be reached as otherwise the fabric of web based advertising could suffer badly.


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