Record company boss tells the RIAA to stop its tactics as they are damaging to the industry.
http://www.mp3.com/news/stories/5923.htmlNettwerk Music Group CEO Terry McBride says he has the antidote for the woes of the record industry: stop suing users of illegal file-sharing services.
In a provocative keynote conversation at the first-ever Bandwidth music and technology conference, McBride urged his cohorts at the major music companies to cease their litigation-driven antipiracy efforts and embrace a world of micropayments and alternative revenue streams that target the new music-consumption habits of digital music fans.
The per-song digital price point needs to come down, however, for such a system to prosper, he said. When the price of digital music comes down to between 25 and 49 cents a song, it will become cost prohibitive for the user of illegal P2P networks to keep doing so, given the headaches that come with using such services, like virus-laden files, incomplete or misnamed songs, and sound quality.
Micro-payments would be ideal for all and ensure that there was no excuse to download illegally,, as well as reviving the industry in general, of course this would make some litigators unemployed, they will not of course take up singing for a living as no doubt they actually read through many of the contracts that rip budding artists off.
