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WinMX World :: Forum  |  Discussion  |  WinMx World News  |  EMI Head Admits DRM Removal Was Good Business Move
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Author Topic: EMI Head Admits DRM Removal Was Good Business Move  (Read 376 times)

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Offline GhostShip

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EMI Head Admits DRM Removal Was Good Business Move
« on: November 20, 2008, 08:53:51 am »
In a refreshingly honest report we see a shock admission by the head of EMI.

http://www.p2p-blog.com/

Quote
Doug Merrill, EMI's president of digital, commented on the label's decision to abandon DRM on iTunes and other download stores.
Merrill said that the move towards MP3 only has been great for the company and that DRM in his eyes doesn't provide a value to the fan or the label. DRM was setting the wrong tone with the customers, Merrill said, because the message was that a musician's label didn't trust his fans. Therefore, abandoning DRM was good for consumers and artists.

So what about piracy? Have there been any more files traded since the company decided to forgo content protection?
"The pirates are doing a busy business regardless. The best way to get a pirated copy probably isn't to buy it from iTunes and then push it. We didn't see the needle move at all on it."

So there you have it folks the head of a big record company admits DRM is next to worthless when it comes to earning an artist and the label any revenue, I remember trying to point this out some years ago  :lol:



WinMX World :: Forum  |  Discussion  |  WinMx World News  |  EMI Head Admits DRM Removal Was Good Business Move
 

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