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WinMX World :: Forum  |  Discussion  |  WinMx World News  |  How To Kill The Music Industry
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Author Topic: How To Kill The Music Industry  (Read 890 times)

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Offline DaBees-Knees

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How To Kill The Music Industry
« on: February 28, 2009, 07:52:49 am »
http://torrentfreak.com/how-to-kill-the-music-industry-090227/

Quote
During The Pirate Bay trial, the music industry placed the blame for the decline in their revenues squarely on the shoulders of file-sharers. Their logic is clearly flawed, but it could sway the verdict if no alternative explanation is presented. So, if piracy isn’t to blame, then what is *actually* killing the music industry? According to Per Sundin, CEO of Universal Music, the decline in music revenues in the past 8 years can be fully attributed to illegal file sharing. If this were actually true, many of us might even respect his decision to go after pirates as fiercely as the music industry is doing right now. However, the past 8 years have seen a lot more changes in the landscape of home entertainment than Per Sundin would like to admit, and some of those changes have had a massive impact on music profitability — much more so than any amount of piracy.

Let us refresh our memories and take a look at what actually happened during and just before the past 8 years:
1. First, the explosive rise of computer and console gaming. This competitive ‘third element’ has appeared in the entertainment landscape, beaten both music and movies to the curb and taken a huge cut out of the music industry’s revenues. Consumers don’t have infinitely-deep pockets, and billions of ‘recreation dollars’ that used to go almost exclusively to music, are now going into gaming.

2. International trade agreements have allowed consumers to buy their music across borders, rather than accepting local prices on music based on the ‘relative wealth’ of nations, rather than the actual value of the product.

3. New forms of distributable media, most notably MP3s but also CDs, have become mainstream. These new media don’t degrade over time and rarely break at all, making music rebuys a thing of the past, and allowing the second-hand market for music to thrive and expand - both of which take a cut out of the music industry’s former revenues.

4. Radical technological innovation has taken place in the field of music creation, processing, mixing, and mastering. Recording hardware, CD burners, music software, and media encoders have evolved to the point where most artists can actually afford decent-quality equipment to do their own recording and producing. Furthermore, this has fostered literally thousands of smaller, specialized studios that are challenging the ‘Big 4′ with lower prices, better terms for artists, genre-specific expertise, etc. Successful artists can now leave the big labels and start their own recording outfits on relatively modest budgets. Naturally, super stars like The Beatles or Frank Sinatra have always had this option, but the recent technological advances have lowered the bar drastically. This development is depriving the ‘Big 4′ of many of their former cash cows, who now use the major labels for their advertising and distribution infrastructure alone.

5. The World Wide Web has become an omnipresent force in the world, allowing cheap, end-to-end distribution of digital music, increasingly cutting out the corporate music distributors, who deal in trucks and CD covers, rather than bytes and bandwidth. With iTunes leading the way (very successfully ‘competing with free’, I might add), billions of songs are now purchased digitally rather than physically, no longer necessitating the big labels’ distribution networks.

6. The total number of radio stations, music television networks and other ’streaming’ sources of music has grown exponentially, giving music fans a huge selection of free (and legal) music options. Satellite radio, DAB, and internet radio broadcasts have made it trivial for consumers to simply tune into a channel broadcasting the exact sub-genre of music that they feel like listening to (they can even have a stream created for them dynamically, e.g. on Pandora), making the *purchase* of music entirely optional for the casual listener.

7. A massive selection of entertainment alternatives (home computing, console gaming, mobile devices, etc.) have appeared in the home, effectively marginalizing music as an activity. 15-20 years ago, youths would regularly visit each other just to listen to music together; today, that is virtually unthinkable without some form of activity involved, such as playing Guitar Hero or Rock Band, or dancing at a concert.

8. And finally, the music industry itself has embraced the opportunities of digital media, at last letting consumers buy *single* tracks at a time rather than forcing entire albums full of ‘fillers’ on them. Looking at the RIAA’s own sales figures for the past 10 years, there is a *direct* correlation between the break-off in album sales and the introduction and increase in single track digital sales. Looking at the actual numbers, it is abundantly clear that the vast majority of consumers never wanted to buy full albums in the first place, but were merely forced to by the lack of affordable single-track media. Now that the digital revolution has arrived, countless millions of 16-track album sales are being turned into 1- or 2-track sales, *decimating* the former revenues on music. THIS is the real reason why the music industry is hurting.

In other words: The “it’s common sense” argument that the music industry is peddling in their attempt to tie the declining revenues to piracy, simply doesn’t hold. It is not as clear-cut as the industry believes; the true reason for the decline is something they are still unwilling to face, but will have to face sooner or later. The fact is that the music industry’s revenues have been artificially inflated for decades because of limited consumer options. The last 15 years of innovation have lifted those limitations, effectively leaving the music industry with an obsolete, defective business model of monopolized production technology, forced album bundling, and almost nonexistent competition in the realm of home entertainment. What is happening now - the decline of music profits and the piracy witch hunt by the music industry - is merely the panicked struggle of a dying business model, a complacent industry’s refusal to accept its diminishing role in a digital world. The pirates are not the reason, and the decline is the not the disease. It is the cure.

DATA: Net value of shipped music, in billion dollars
1991 7.83
1992 9.02
1993 10.0
1994 12.1
1995 12.3
1996 12.5
1997 12.2
1998 13.7
1999 14.6
2000 14.3
2001 13.7
2002 12.6
2003 11.9
2004 12.3
2005 12.3
2006 11.8
2007 10.4

(source: RIAA’s annual reports)

A well reasoned argument that the music industry doesn't like accepting.

Offline Trestor

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Re: How To Kill The Music Industry
« Reply #1 on: February 28, 2009, 04:34:41 pm »
I hope this argument will be passed on to those who need to hear it.




Offline White Stripes

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Re: How To Kill The Music Industry
« Reply #2 on: February 28, 2009, 04:50:24 pm »
how to kill the music industry?

www.creativecommons.org

Offline Daniel

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Re: How To Kill The Music Industry
« Reply #3 on: February 28, 2009, 06:34:22 pm »
Given that all of the above is true, do you think they will continue to waste money by suing companies and individuals or come to the realization that they need to change their business model?
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Offline ..Ñøßߥ..

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Re: How To Kill The Music Industry
« Reply #4 on: February 28, 2009, 08:16:55 pm »
Given that all of the above is true, do you think they will continue to waste money by suing companies and individuals or come to the realization that they need to change their business model?

Yes.

Offline Forested665

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Re: How To Kill The Music Industry
« Reply #5 on: March 01, 2009, 12:54:47 am »
this still eventually goes down to a basic arguement. and its peer to peer in its simplest definition.
your neighboor comes over to chat for a bit while your cooking or something and hears some of your background music. he likes it and wants to listen to it at his place but doesnt want to buy it. possibly because it might have been an original recording of wich 5 exist and it costs hundreds? an unlikely case but go along with it..... you go to his place and are in a similar situation. you work out an agreement to make copies of these songs. since computers arent in play here a dual cassette deck makes a speedy copy of them in under 5 hours. you both trade cassettes and now you can both listen to these rare recordings when ever you want.

does this seem illegal?

the copyright on the beggining of the movies says you cant make a profit not that you cant give it away
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Offline White Stripes

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Re: How To Kill The Music Industry
« Reply #6 on: March 01, 2009, 10:43:58 am »
...under 5 hours? what high-speed-dubbing deck are you using?? ;)

Offline Lagerlout666

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Re: How To Kill The Music Industry
« Reply #7 on: March 01, 2009, 10:54:10 am »
Quote
1998 13.7
1999 14.6
2000 14.3
2001 13.7
Isnt it funny over the years of napster the industry was booming. Then 2000 napster disapeared, 2001 seens a loss, and its been a loss ever since. Hmm seems they hurt their own pocket by themselves.
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