Isnt this also mentioned in like..... 6 other stories you've posted?
Like the one about sales collapsing after napster was closed?
It's just one more study to prove the same fact, Just like theres multiple studies that show those cheap toilet freshners can cause cancer... only california acknowledges the possibility.
In any cartels eye its just a useless statistic or a coincidental trend.
As a more logical approach (something walmart did) is a hypothesis that proves the theory such as.... people dont want to hear a preselected sample as there is the risk that the rest of the song sucks.
and more primitive to that, they dont want to waste money on garbage so they would like to sample the media in question.
-edited for lack of closing statement-
But come now. we wouldnt be having this discussion if the cartel understood logic.