GS put it as reaching outside of the playground for friends...
Having internet since i was 3 i will put myself as growing up in the age of the www
and say this... that to my generation the internet is the playground and is much larger and funner than any mulched lot with a swingset that your local politicians can fund to keep students from going nuts. With that said these are easier ways to spread to word without actually stepping outside and saying the word to everyone. but with that comes the responsibility... something microsoft might get a lesson in.
I took this screenshot myself yesterday and this is basically how you are spreading the word about winmx when you join these sites.
i have blanked the name sof people and myself.
But my point is you have a great big ad that lots of people see but your name is right down ther ein the corner with it. If you were to put im marrying billy. billys wife will come find you and who knows what she will do lol.