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A vast majority of Internet users isn't paying for online content, according to a new study commissioned by the European Union, and most of them aren't willing to change this behavior even if sources for free content disappear. The European Commission's annual Digital Competitiveness Report got published today (PDF), and it highlights a number of issues related to IT policy in Europe from broadband penetration rates to the use of social networks and health information online. One chapter of the study deals with online entertainment and its impact on content makers, and the results aren't really all that encouraging for the entertainment industry. Less than three percent of European Internet users had paid for online content during the three months preceding the survey the study is based on, and not many users are willing to bust our their credit card in the future. From the study: "When looking at the individuals that did not pay for online audiovisual content, half of them state that nothing would make them change their minds."