Because they have no idea what good music is. They will sing and dance to any kind of noise that comes from a speaker, including but not limited to monkey grunts.
Everyone else already has whatever music that really IS music and have little need to download it.
Does that mean I think talent is a rare and fleeting thing?
And I am right.
Sales figures do not lie. Since most don't do p2p, when sales figures drop, there is another reason besides the limited amount of people who bother, or even know, about p2p. Talent, a new/old idea forgotten about by those in power in the music industry.