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Researchers from the University of California, San Diego, have produced the latest in a series of reports entitled "How Much Information?" The goal of the work is to provide some estimate of the amount of content that a typical US consumer goes through in a given year, in this case 2008. When expressed in terms of raw bytes, the report's authors estimate a staggering 3.6 zettabytes, which works out to 34GB a day per consumer. But that figure counts everything, including pixels that are rendered and thrown onto the screen by gaming consoles. When considered in terms of words delivered to the actual human consumers, games barely register.