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We’ve been reading the IFPI’s Digital Music Report since publication began in 2004. Every year, it presents a fascinating insight into the complex world of digital music and the marketing struggles the entertainment industry faces. Although the situation appeared to be turning around for the music industry between 2006-2008, when the RIAA’s Mitch Bainwol declared that P2P piracy had been “contained”, things only seem to be getting worse – or at least that’s what the music industry wants us to believe..