I don't believe they're going to have much choice in the matter really. Given the current economical status here in the states, how many do they thhink are going to be willing to run out and pay around $1100 here to build a GOOD pc that will run Win7 just so they can go buy Win7 @ $200? They really aren't going to have a choice I think. Otherwise it'll flop for price alone and likely end up leaving them in even worse shape than what they were in over Vista which I would go buy new @ $85 now for Vista Home Premium, which is what's on my wife's pc and I like just fine, before I'll pay $200 for a copy of Windows 7 Home Premium.