I think we all have a good idea who the "scumbag" folks are, they are the industries who pay little if any tax, engage in the wilful fabrication and falsification of statistical data in a shameless conspiracy to defraud the public and artists/actors alike by aquiring monopolistic control over creativity and then further stealing by the continual resale of the same material in different formats while of course dramatically complaining to anyone who holds a public office and has 20 minutes of their life to waste, that those who want to swap the material to a new format themselves are theives and are breaching copyright etc.
I hope the media cartel "scumbags" stop their stealing and fraudulant behaviour and start acting in a more professional manner, but lets be fair I havent seen any flying pigs or a money tree growing locally yet either.