Universal Music has just received a writ for claiming a video with many popular artists on endorsing Megaupload is breaching their copyright, Megaupload of course claims copyright of the work and also claims to have the written permission from all of the features artists, they do repeatedly mention the name of the file hosting site in the video so one wonders why anyone would think they are not endorsing it.
See the video here with the first part of the story:http://www.billboard.biz/bbbiz/industry/legal-and-management/kanye-west-diddy-will-i-am-more-participate-1005654362.story
In one of the stranger endorsements we've seen in recent months, a battery of superstar artists - including Kanye West, Diddy, Snopp Dogg, Will.I.Am, Alicia Keys, Lil Jon, Chris Brown, Jamie Foxx and more -- have participated in a song and expensive-looking video/commercial endorsing MegaUpload, a storage locker site that the RIAA has lambasted for piracy.
The song -- which is driven by a plucked acoustic guitar and a catchy, chanted "May-gah" chorus -- finds the artists rapping or singing the praises of the service and its quick and easy file-sharing service.
And read here for the rest :http://www.hollywoodreporter.com/thr-esq/william-megaupload-kim-kardashian-p-diddy-272414
Late last week, a surprising music video was released that featured many superstar recording acts and other celebrities endorsing Megaupload, a video-hosting website that is near the top of the enemy's list for many in the entertainment industry. The video soon was removed from YouTube after a takedown notice was sent, prompting Megaupload to sue Universal Music for copyright misrepresentation.
I have the impression here that many of the stars did a quick endorsement video (which they consented to)that someone then chopped up and added music to it creating a catchy promo that maybe their labels got upset over as it may have been seen to contravene their exclusivity agreements between them and their artists, however the copyright of the final product will still remain with Megaupload as they produced the work not UMG, lets watch how this plays out as making a false takedown request is against the law in the US.