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New rules setting out the circumstances in which telecoms companies need to report personal data breaches, as well as the kind of information they need to share in those reports, have come into force.The EU's Regulation on the notification of personal data breaches (7-page/756KB PDF) applies to all providers of publicly available electronic communications services, such as internet service providers (ISPs) and other telecoms companies, and sets new rules on notifying both regulators and customers about personal data breaches.Under the Regulation all providers of publicly available electronic communications services in the EU will have to inform their competent national authority – which depending on where they are based may be the national data protection watchdog or communications regulator, for example – within 24 hours of detecting that they have experienced a personal data breach.The companies would have to supply the regulator with a range of information about the breach, including the estimated date and time of the incident, the nature and content of the personal data concerned and how many individuals are affected.If all the information that the Regulation states should be provided to regulators is unknown, the companies would be able to submit a partial initial notification within the 24-hour deadline and follow it up with a further notification that includes all the information required within three days of submitting that initial notification, unless it is not possible to meet this second deadline.In those circumstances companies would have to offer regulators a "reasoned justification" for its failure to meet the notification requirements on time.The telecoms providers will also generally have to notify individuals affected by a personal data breach "without undue delay" in cases where the breach is "likely to adversely affect the personal data or privacy" of those individuals.Factors such as the type of personal data that has been breached, the likely consequences of the breach for individuals, and the circumstances of the breach, such as whether the data has been stolen or where the provider knows the information is in the hands of an unauthorised third party, should be assessed to determine where a breach is likely to adversely affect individuals' privacy, according to the Regulation.However, telecoms providers would be able to avoid having to notify individuals if they can show regulators to their satisfaction that the use of "technological protection measures" has rendered the breached data "unintelligible to any person who is not authorised to access it".