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A closer look at Alexa's most-popular albums reveals behaviour that may concern the music industry.When people use voice commands to stream music, they consistently ask for songs they already know, with new artists largely frozen out of the picture.The Alexa chart highlights a known problem with voice-activated listening - that there's a significant barrier to discovering new music."If you're looking at Spotify on your phone or your computer a lot of stuff is presented to you, so you might go, 'Oh, so-and-so's got a new album out, I'll give that a go'" says Mark Sutherland, editor of Music Week."But if all the decision-making is put upon you, and you have to tell Alexa what to choose, then inevitably you're likely to go for tried-and-trusted, more familiar music."About 5 million UK adults now have a smart speaker at home, according to Ipsos Mori; while research from the US says that 90% of owners use the devices listen to music at least once a week, and they are poised to overtake mobile phones as the most common way of accessing their favourite songs.
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