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Imagine you’re a broadband ISP - say, Rogers in Canada.You sell high speed access, like 6 Mbps, for US$50/month. At the start, it’s great. Everyone is just checking e-mail and browsing the Web. There are tiny spikes of traffic, which your network can deliver quickly. Customers are happy, and you’re making money.Then, BitTorrent comes out. All your customers start sharing enormous video files. They take days to download, and fill the upload and download speeds of all your connections. Your bandwidth costs increase. You’re not making money. What do you do?If you raised your prices, you’d loose all your customers.If you cut off BitTorrent traffic, all your customers would telephone your support center, and then leave you in frustration.What’s an ISP to do?So, you don’t cut off BitTorrent traffic. You just throttle it, make it really slow.Users think, “wow, BitTorrent sucks” - they have no idea it’s actually your fault.Success!