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It’s being reported that Telecoms company Sprint has signed on the dotted line to form a partnership between themselves, Atlantic Records and Media Defender’s ArtistDirect. It appears that Atlantic will supply Media Defender with a small number of Plies tracks, which will then be embedded with the Sprint logo which will appear on PC screens and digital devices playing the tracks.In return for a reported six-figure investment shared between the anti-piracy outfit, Atlantic Records and Plies, Media Defender will then flood P2P networks with the tracks over a 3 month period. Previously, Media Defender worked with Suretone Records to spam P2P networks with partial songs and videos in an attempt to generate traffic to their client’s website.However, most file-sharers want a plain MP3 track with nothing added and are unlikely to want tracks which cause advertising pop-ups or similar on their PC. As ‘vanilla’ MP3’s of tracks from the same artist will be widely available on the same P2P networks, it’s likely that file-sharers will be drawn towards those downloads instead of the ‘infected’ versions offered by Media Defender.
