Whilst this idea may be new to many, its gaining ground it seems already.
http://news.bbc.co.uk/1/hi/technology/7202396.stmThe UK's first "fibre town" could go online in the autumn, delivering speeds of about 100Mbps (megabits per second) to consumers' homes.
Fibre firm H20 provides super-fast broadband via the sewers and either Bournemouth, Northampton or Dundee will be offered the service first.
Mr Thomas of H20 is confident that its mega-fast service will have instant appeal for consumers and is pleased to be the first to offer such high speeds. "We are talking here about fibre speed; not that dreaded word broadband," he said.
I,m actually suprised the roll out on this scheme looks to be so slow, lets hope we see more activity in deploying this service and not just in places where they have an existing local infrastructure of their own.
