Having never heard of this ISP it looks to me like a "front" company for the Cartel is about to try their hand at cornering the UK filesharing market
http://www.zeropaid.com/news/9685/UK+-+7Digital+Tries+Cashing+in+With+Customers+Stuck+on+Anti-Piracy+ISPsIt didn't take long for businesses to take advantage of the British ISPs caving to pressure and agreeing to fight alleged piracy, but 7Digital is hoping to sell music directly from the ISP. The hope appears to be simply unrolling this service in an effort to dethrone iTunes.
Its a scheme few critics would be surprised about - censor the internet and profit from instantly establishing a monopoly. Judging from reports highlighting the issue.
We already know that the British ISPs signed a memorandum of understanding to fight piracy, the question is going to be, what will be the ramifications? Chances are, it won't stop file-sharing given that an Australian study spelled out again that ISP level filters for file-sharing simply don't work.
Still, that won't deter 7Digital from assuming that piracy is going to end in Britain and everyone will go back to music stores as a result of ISPs fighting piracy.
It my belief that there is about a much demand for this "service" as there would be for guillotine test volunteers.
