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MPAA chairman Dan Glickman is currently searching for another job. The Clinton-era cabinet minister has been head of the MPAA for the last four and a half years, but will be replaced in 18 months time because of his lacking performance. By contrast, Glickman’s predecessor, Jack Valenti held the office for 38 years. Glickman, head honcho at the Motion Picture Association of America (MPAA), is in an unenviable position. As head of the MPAA he helped lead the organization into a crusade against millions of people around the world, pushing strategies which can, and often were described as draconian.Glickman’s departure comes as many see current MPAA tactics starting to backfire. In the important teen and twenties demographics the MPAA’s messages are not getting through, and in many cases are driving resentment against them.