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The RIAA, whose officers are generally reviled, continues to do a disservice to its members—if research data is correct.According to a study done by the BBI Norwegian School of Management, those who freely download music from file-sharing sites and elsewhere buy ten times more music (yes, they actually pay for it) than people who do not participate in file-sharing systems. In fact, the figure that the report cites for the amount spent by the file-sharing subculture is so high that the record industry doesn't believe it. Well, I sure do, mainly because of an observation I made back in the late 1990s. And I've harped on this observation ever since. This research just confirms my suspicions.The simple fact is that during the Napster era—a period in which there was no significant musical movement that would trigger any excitement in the business—CD sales increased. As Napster got bigger, sales continued to increase. As Napster was shut down, you could see CD sales decline, and once they put the lid on open file-sharing, the industry went into a tailspin. I never believed this to be a coincidence.The RIAA and the music industry in general blamed the tailspin on Napster and piracy, harping on the concept of "stealing." The overlooked fact in all this was that with the advent of national radio syndicates and the niche programming that began to flourish in the '90s, people were not easily introduced to new music. There were fewer ways to discover bands and music you liked so that you could go buy those CDs in the first place. This coincided with the demise of the disc jockey (a music nut who kept tabs on trends). The record industry was essentially doomed at this moment of change.
According to a study done by the BBI Norwegian School of Management, those who freely download music from file-sharing sites and elsewhere buy ten times more music (yes, they actually pay for it) than people who do not participate in file-sharing systems.