This matters little if the folks who suffered from the fraudulant sevice declarations of Comcast enjoin to act as a single body and sue them into the ground with a class action, so which is the cheaper option here for Comcast ? pay a little now or pay heavily and lose tens of thousands of customers.
What Comcast did was wrong, paying for it is what the rest of us are told when we do wrong so why should Comcast be any different.