FreeAllMusic inks 2nd major in free, DRM-less music venture

[p2p rules]

A new music site called FreeAllMusic aims to give users free MP3s in exchange for eyeballs on video ads. Now, with two major music labels on board, the site could succeed where others have failed.

EMI has become the second music label to sign onto ad-supported music startup FreeAllMusic.com, after Universal Music Group signed on last week. The site, which takes ad-supported music in a different direction than most, has not yet launched, but could have a strong launch if it has major artists from EMI and UMG on board.

arstechnica