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Pharrell Williams, Billboards’ just declared producer of the decade, and Grammy Award-winning singer, songwriter, told an audience (Jan 23rd Video) at MIDEM (short for Marché International du Disque et de l’Edition Musicale), the world’s largest music industry trade fair, that artists and record labels need to embrace technology if they want to succeed.“Technology is just getting better not by the year, but by the moment,” he noted. “It can be effective if you know how to harness it, but if you don’t know what you’re doing you’re gonna get left behind. I think that that is the new struggle is for us to keep up with the new technology that exists.”